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The path from small business to startup and IPO.

A free event that is a must-see for entrepreneurs and business owners. Mr. Yamada, one of the founders of the AI startup "PKSHA Technology" from the University of Tokyo's Matsuo Lab, will be speaking.

"The Path from Small Business to Startup and IPO by IP BASE in Kumamoto" is a networking event for intellectual property professionals and startups. As a guest, we will invite Mr. Naofumi Yamada, one of the founders of the AI startup "PKSHA Technology," which originated from the University of Tokyo's Matsuo Lab, to share his practical experiences and insights. The content, including his journey from starting a business at the age of 23 to going public, will provide valuable information for those considering starting a business and for entrepreneurs aiming for business growth. Mr. Yamada is currently active as a director and executive officer at Monex Group, making this an opportunity to share a wide range of experiences. [Event Overview] Date and Time: December 18, 2024 (Wednesday) from 4:00 PM Guest Speaker: Mr. Naofumi Yamada (Founder of PKSHA Technology, Director of Monex Group) Participation Method: On-site participation in Kumamoto (free for the first 30 participants) / Online participation *For more details, please refer to the link below or the materials. Feel free to contact us with any inquiries.

  • Management Seminar
  • Strategy Support Services

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Improving Reliability with Basic Knowledge of Branding for the IT Industry

We support the improvement of IT companies' reliability through brand strategy. We offer foundational knowledge materials.

In the IT industry, a company's reliability is a crucial factor that influences customer evaluations. In addition to technical skills and service quality, brand image is essential for enhancing reliability. A brand strategy clarifies the company's values and strengths, contributing to the establishment of long-term relationships with customers. This document provides foundational knowledge for IT companies to strengthen their brand power and enhance their reliability. 【Usage Scenarios】 - IT companies that want to gain trust from customers - IT companies that want to differentiate themselves from competitors - IT companies that want to improve their brand image 【Effects of Implementation】 - Increased reliability from customers - Differentiation from competitors - Enhanced corporate value

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  • Strategy Support Services

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Differentiate with Basic Knowledge of Brands for the Food Industry

Supporting the differentiation of food brands. Explaining the fundamentals of branding.

In the food industry, it is important to establish a company brand and differentiate from competitors amidst a plethora of diverse products. As consumer preferences diversify, brand image significantly influences product selection. Understanding the functions and roles of a brand and strategically strengthening brand power is essential. This document provides the foundational knowledge necessary for enhancing brand power. 【Usage Scenarios】 * Launching a new brand * Refreshing the image of an existing brand * Seeking differentiation from competitors * Aiming to enhance customer loyalty 【Effects of Implementation】 * Building a unique brand image * Improving customer awareness and favorability * Achieving differentiation from competitors * Establishing a stable revenue base

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  • Strategy Support Services

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Strengthening corporate and business capabilities from a brand perspective for the energy industry.

Supporting the enhancement of corporate value through brand strategy towards the realization of a sustainable society.

In the energy industry, efforts towards sustainability are essential. As society's interest in energy continues to grow, brand strategy becomes important for enhancing corporate image and gaining trust from stakeholders. It is necessary to clarify the company's strengths and commitments and demonstrate contributions to society. 【Utilization Scenarios】 - Entry into renewable energy businesses - Development of environmentally friendly services - Strengthening corporate CSR activities 【Effects of Implementation】 - Increase in corporate value - Gaining trust from stakeholders - Establishment of competitive advantage

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  • Strategy Support Services

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